General information on messaging and media campaigns.

Resources

NSVRC's 2016 Social Media Toolkit
This social media toolkit provides guidance on how to utilize campaign resources online during Sexual Assault Awareness Month.

NSVRC's 2014 Social Media Toolkit
This toolkit explores how social media tools can help spread awareness and advocate for social change. Daily posts for Twitter and conversation starters for Facebook promote online involvement in Sexual Assault Awareness Month.

Social Media Advocacy: Five Influential Steps

“Get Social!” – TAASA’s 2012 SAAPM Packet
For Sexual Assault Awareness & Prevention Month (SAAPM) 2012, the Texas Association Against Sexual Assault (TAASA) had a national campaign that employed both traditional and non-traditional methods through the use of social media, social marketing, and social change.
Rose Luna writes on the agency blog, "The theme of TAASA’s 2012 SAAPM packet is “Get Social”. The intention behind this theme is to emphasize the connection between community, it’s stakeholders and our agency. It also represents the importance of collaboration and building of relationships in creating awareness and change."
The comprehensive 32-page packet includes information about social media; how it can be used at your agency; social media activities; how social marketing differs from social media; and ideas that rape crisis centers can use during April and the rest of the year to raise awareness about sexual violence. For agencies that are new to social media, this packet is a great starting place with plenty of supportive content.

**Download the “Get Social” SAAPM packet.**